This Privacy Policy (the “Policy”) applies to the processing of your Personal Data by East Japan Railway Company (representative: Yuji Fukasawa) (“we”, “us,” and “our”).

In this Policy:

1. (a) “Personal Data” means any information relating to an identified or identifiable natural person;
2. (b) “Process/Processing” means any activity or operation that is carried out in respect of the Personal Data, such as collecting, storing, using, transferring, or deleting it.

We collect the following Personal Data from you.

1. （1）Business contact information we collect when attending events or meetings
   (a) Personal Data related to exchanged business cards
   We collect your name, telephone number, e-mail address, company name, company address, and title/position as business contact information.
   (b) Personal Data collected for sending seasonal greetings and greeting letters
   We collect your business contact information which includes your name, telephone number, e-mail address, company name and address (including company address).
   (c) Personal Data related to attendee lists
   We collect your Personal Data (your name, affiliation, and title/position) provided on attendee lists at international conferences.
   (d) Personal Data used for meetings and invitations
   We collect your name, background information, career information, and photograph when we meet you or invite you to visit us. (e) Minimum required Personal Data of our business partners
2. （2）Receipt of an online application of material procurement
   (a) Personal Data related to an online application of material procurement
   We collect your name, company name, title/position, e-mail address, and telephone number as the procurement application information.
3. （3）Information services provided by our mobile applications
   (a) Personal Data related to the registration of our service
   We collect your IP address, device models, operating system information, and browser information as user access information.
   We collect user registration information, such as your country of residence, gender, year of birth, and occupation, which users voluntarily provide. (Failure to provide us with such information will have no impact on the use of our service.) (b) Personal Data related to the use of our service
   In addition to the above, we collect location information, browsed page, advertising history, browsing times, browsing methods, and device usage as your application usage information.
4. （4）Recruitment
   (a) Personal Data of potential employees
   We collect your name, contact details, employment history, skills such as languages, etc. and any necessary information for recruitment as recruitment information.
5. （5）Management of Employees
   (a) Personal Data necessary for the management of our employees
   For employee management purposes, we collect necessary information such as your name, address (including place of residence and country of residence), telephone number, birthdate, gender,
   family name, family employment information, health status, contact details, background information (including highest level of education), employment history, language skills, etc.
   For employee management purposes, we collect information (your name, address, telephone number, and e-mail address) included on our name list and in our contact network.
   For administrative purposes related to our employees, we collect your passport number, visa number, social security number, and bank account information.
6. （6）Personal Data we automatically collect when you use our online (website) services
   (a) Personal Data related to the use of our web site
   We collect cookies, device number, operating system, action history (accessed URL, contents, order, advertising history, browsing time, browsing method, etc.), location information, and IP address as your access information.
   A cookie is a technology that allows sites to store information in the browser of your computer, etc. and the information can be retrieved later. There are some contents using cookies in our web site. It is possible to disable cookies in your browser settings at any time, but please notice that in this case there may be some contents which cannot function properly or be shown correctly. For more information about cookies, please visit our Cookie Policy.
   We use Google Analytics, a web analytics service provided by Google, LLC. We may use your purchase history in addition to your cookies, IP address, action history (accessed URL, contents, order, advertising history, browsing time, browsing method, etc.). For more information about the data collecting and processing by using Google Analytics, please visit the Google's page below, "How Google uses data when you use our partners' sites or apps" :
   https://policies.google.com/technologies/partner-sites(Link). For information on how to opt-out, please visit our Cookie Policy.
   
   If you do not provide Personal Data that are necessary for each operation and service, the business and service may not be able to be provided.

We process your Personal Data for the following purposes.

1. （1）Booking/Purchasing of our services/products and exchanging for at our sales/exchange locations
   (a) For the conclusion and performance of a contract including provision of our services/products such as tickets, the management of a contract and the after-sales service of provided products/services
   (b) For the contact necessary for providing our services/products (including the case of requesting delivery agencies to deliver products, etc.)
   (c) For providing information on our services/products and other information related to our business activities
   (d) For the billing and credit protection of fares and charges concerning our services/products (including the case of requesting a credit company for credit card payment, etc.)
   (e) For receiving and responding to your inquiries and requests
   (f) For registration of membership information for our services/products
   
2. （2）Business contact information we collect when attending events or meetings
   (a) For business card exchange etc.
   (b) For providing information on our services/products and other information related to our business activities
   (c) For preparing attendee lists distributed at meetings
   (d) For meeting and invitations
   (e) For the negotiation, conclusion and performance of a contract with business partners, and the management of a contract
   
3. （3）Receipt of an online application of material procurement
   (a) For evaluating potential business partners and contacting them
   
4. （4）Information services provided by our mobile applications
   (a) For providing information on our services/products and other information related to our business activities
   (b) For the market research on our business, or other researches or surveys
   (c) For sales promotion and other similar activities
   (d) For receiving and responding to your inquiries and requests
   (e) For ensuring security of our customers and employees
   (f) For the selection and development of software, systems, equipment, devices etc. to ensure security
   (g) For the operation and maintenance of facilities, equipment and devices and the management of the usage status of them
   (h) For improving the use of our service
   
5. （5）Recruitment
   (a) For recruitment activities and providing information related to recruitment
   
6. （6）Management of Employees
   (a) For employment management (including secondments and transfers)
   (b) For necessary legal procedures and communications
   (c) For other procedures and communications necessary for business
   
7. （7）Personal Data we automatically collect when you use our online (website) services
   (a) For the market research on our business, or other researches or surveys
   (b) For business analysis related to our business
   (c) For ensuring security of our customers and employees
   (d) For the selection and development of software, systems, equipment, devices etc. for ensure security
   (e) For the operation and maintenance of facilities, equipment and devices and the management of the usage status of them
   (f) For analyzing our website usage status
   

By analyzing Personal Data collected from you using our online service (website) and mobile application service, we may show you advertisements that are relevant to you. Advertisement to be shown is mainly based on the following information:

Access information (cookie, action history, etc.) when you use our online service Log information (browsed page, advertising history, browsing time, browsing method, etc.) when you use our service

In order to run each business and service, we share/provide your Personal Data with our group companies and external partners. We also share/provide the Personal Data of employees with public organizations in order to comply with laws and regulations. Our group companies and external partners with whom we share Personal Data are as follows.

1. （1）Booking/Purchasing of our services/products and exchanging for at our sales/exchange locations
   Our group companies:
   - Information service vendors for development, operation, maintenance, and management of our system (located in Japan)
   - Internet service vendors that respond to inquiries and requests (located in Japan)
   - Transport related service vendors that process fare settlement of our products for overseas customers visiting Japan (located in Japan)
   - Travel agencies and worker dispatching companies for exchanging/selling our products for overseas customers visiting Japan (located in Japan)
   
   External business partners:
   - Information service vendors for that process fare settlement of our products for overseas customers visiting Japan (located in Japan)
   - Travel agencies for the exchanging/selling our products to overseas customers visiting Japan (located in Japan)
   - Information service vendors for that process our products for overseas customers visiting Japan (located in Japan)
   
2. （2）Receipt of an online application of material procurement
   External business partners
   - Information service vendors for operation and maintenance of an application form for new business transactions (located in Japan)
   
3. （2）Receipt of an online application of material procurement
   External business partners
   - Information service vendors for operation and maintenance of an application form for new business transactions (located in Japan)
   
4. （3）Information services provided by our mobile applications
   Our group companies
   - Information service vendors for development, operation and maintenance of web applications (located in Japan)
   
5. （4）Management of Employees
   Public organizations (located in Japan)
   
6. （5）Personal Data we automatically collect when you use our online (website) services Our group companies
   - Information service vendors for development, operation, maintenance, and management of our system (located in Japan)
   External business partners
   - Google, LLC
   

We will retain your Personal Data that we collect for the period necessary to Process such Personal Data. However, this does not apply if we are required by law to retain your Personal Data for a longer period of time, in which case, we will retain it for the period required by law.